Tell us what you need
What is the exact name you would like in your logo?
What are the top 3 things you would like to communicate through your logo?
Cool, Modern, Luxury
What logo styles do you like (image + text, image only, text only, etc.)
Image + Text but Image must works like a trademark which can be used alone without the name
Do you have any other info or links you want to share?
The client bench mark themselves with W Hotels (http://www.starwoodhotels.com/whotels/in...). The personality of his brand will be similar to W Hotels which is young, fun, cool, and luxury. Basically the icon/image has to be iconic and can be used as a good trademark that presents the cool, modern,and luxury personality. The font itself will presents some fun to it. Please imagine M for McDonale, CG for Gucci, and 3 Rings for Benz. These are good trademark that is simple and strong but unique enough to be memorable for the brand. People can remember these trademark and know immediately the name of the brand.
One of our in-house designer has exercise the ideas which the client has shortlisted and gave the detail feedback concerning what they like about the works and what they still think that the designs are not yet properly done. Please see attached example for detail explanation. This should form you a clear and specific direction to develop the new idea.
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