What is your industry?
Describe the target audience for your logo
Cookfaster is a site for a new weekly cooking show focusing on preparing gourmet, high-end healthy food from whole ingredients in as little time as possible - generally between 30 and never more than 60 minutes. The target audience is busy, driven people who live full lives and care about health - especially athletes - but don't want to eat boiled chicken and steamed broccoli every night to do it. Cookfaster is built around the speed premise - each post is framed as a challenge: begins with an ambitious proposal, describing a sophisticated gourmet meal and ask, how quickly can we cook it?
Cookfaster appeals to the athleticism and goal-oriented nature in the target audience by pushing a playful "compulsive overachiever" attitude.
Food will focus on whole, healthy ingredients: fresh colorful vegetables, variety of meats and gourmet cheeses, whole grains, occasional fruit, minimal wheat and sugar.
What are the top 3 things you would like to communicate through your logo?
Cooking fast, gourmet food for busy people.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text and image. The logo should have both "cookfaster.com" and "cookfaster" variants.
What colors do you want to see in your logo?
The site hasn't yet been built. The palette for the logo will drive the site design. Colors are flexible, but should be appropriate for the food theme of the site and include some bold / high contrast elements.
What colors do you NOT want to see in your logo?
No specific restrictions, though as above, a full palette of pastels would be inappropriate.
Where will your logo be used (print, website, etc.)?
The logo will be primarily displayed in browsers.
Do you have other info or links you want to share?
Nope, that's it.
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