• Award$300
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  • Creatives37



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Business Info

Business Name

contextQ, LLC

What is the exact name you would like in your logo?

contextQ (note: all lower case except "Q" is always uppercase. no initial cap)

Target Audience

What is your industry?

Business Intelligence, IT Consulting, Training

Describe the target audience for your logo

Business Executives, Technology Executives, other Business Intelligence Consultants. The target audience are people who would hire contextQ to provide professional services, mentoring, or training. Typically CTO's, CIO's, Dir's of Information Services. I am also frequently hired by other consulting firms.

What are the top 3 things you would like to communicate through your logo?

1) The cube concept must be incorporated in the motif
2) The idea of connectedness (con-text)
3) A play on the "Q". The Q stands for "quality" and "question" (see attached PDF for more explanation)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I am open to image + text, image only, or even possible text only (in that order).
Example logos I like are:
* http://www.extendedresults.com
* http://www.sjreagin.com
* http://www.datainspirations.com
* http://www.hitachiconsulting.com

What colors do you want to see in your logo?

We do not have a specific color palette. I would prefer that design work take place in monochrome and/or grayscale. Some color accents are acceptable if a color is essential to the artist's concept.

What colors do you NOT want to see in your logo?

Not too fond of yellow or medium blue for this. Please no mirrored reflections or drop shadows.

Where will your logo be used (print, website, etc.)?

Website, Business cards, other printed materials.

Do you have other info or links you want to share?

This current draft logo contains a few of the themes related to the central concepts of contextQ
The cube. In the world of business intelligence, multidimensional databases are known as cubes. My first "grandiose" concept was to have a 3D widget that was actually a cube, with something slightly different on each face. The cube in perspective must be included in the logo.
The tail of the Q is breaking through the border of the cube, representing "outside of the box" thinking and "breaking through"
The cube on its side - imparts the concept that I intend to turn traditional business intelligence consulting on its side. The cube is in the power (exponential) position - imparts the power concept: e=mc2
An "O" with a rounded rectangle overlaid to make the tail of the Q. This simplifies the elements even more - circle, square, line. It still incorporates the idea of the tail breaking through the box ("outside of the box thinking") and now the iconography ties in with "power" because the circle with the line is used to indicate the power switch on many electronics. To see what I mean, check http://images.google.com/images?hl=en&sa... So the concept of "power" is reinforced twice - once because the cube is in the power position (i.e. as in exponentiation) and again because elements of the Q look like the indicator icon for power.
The lower case context and the upper case Q. This serves to emphasize the Q and it also is an in joke for programmers because that is the case style used to define the class of an object in C#
There is also the concept of connection because the tail of the Q connects two disparate objects - the circle and the square.



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