• Award$325
  • Entries60
  • Creatives24

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Business Info

Business Name

Digitall Designs on behalf of American Harvest Eatery

What is the exact name you would like in your logo?

American Harvest Eatery

Target Audience

What is your industry?

upscale, contemporary dining

Describe the target audience for your logo

midwest united states residents, contemporary, upscale, classy but also accessable to general public (think Panera or Starbucks but with formal dining)

What are the top 3 things you would like to communicate through your logo?

restaurant will use local ingredients (midwest united states) with an upscale twist. Menu will be very upscale (ex: Maple Stout Grilled Indiana Quail with Puffed Wild Rice). Motto is "True to the Season, True to the Region"
- want to keep the logo simple and classy

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

See attached example sheet. Will need a few variations of logo for use on print, web, signage and apparel.

What colors do you want to see in your logo?

earthtones (yellow, gold, orange, brown, etc.) can be accentuated with other colors but needs to be primarily earthtones.

What colors do you NOT want to see in your logo?

not really sure...hot pink?

Where will your logo be used (print, website, etc.)?

website, signage, apparel, menus, advertisements, etc.

Do you have other info or links you want to share?

Logo needs to have a midwestern flair but also be upscale and simple. The menu is focused on using local product in the food. Servers will be wearing brown shirts and would like to have a simple seal with the 'AH' initials as the logo for them. Please view the attached file for logo layout and more inspiration for this project.

Materials

Contract
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