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Tell us what you need

What is the exact name you would like in your logo?

PayX

What is your industry?

Consulting & Professional Services

What are the top 3 things you would like to communicate through your logo?

Trusted - we are utterly committed to a delivering what we promise;
Knowledgeable - all our people are highly experienced and experts in their field;
Modern- bringing the latest views and technology to our clients.

What logo styles do you like (image + text, image only, text only, etc.)

We are looking for a modern look to our logo, it should be primarily text with an interesting "symbol" which we can use across our collateral (e.g. as a watermark or as a bullet point in slides for example).

Good examples of what we are looking for would be the logos for Barclaycard, Accenture and British Telecom. That said we want something unique - so ideally not a peeled globe!

Do you have any other info or links you want to share?

Background
We are a professional services/consulting firm that was established over 15 years ago and has been highly successful in the banking and payments market across the world. We are in the process of updating our entire brand look and feel and have a work in progress site here: http://payx.ltd.uk/
We have an existing logo which you can see at our old website: http://www.payx.com (also attached) and a dummy logo we mocked up to socialise some of the brand changes internally (see attached)


Design Principles
1 - It is vital that there is some sort of persistence between the old PayX logo and the new one as we want it to be obvious that we are the same organisation.
2 - Simple, fresh and modern;
3 - Standout - we want to be seen as leading the way and not following the herd!

Target audience
The majority of our clients are banks and payment companies and as such are quite "traditional" in their outlook, however they and we are moving more towards working with digital, e-commerce and mobile organisations who have a more "modern" outlook.

Colour palette
We have attached a colour palette which we are using for our marketing/brand refresh. We would prefer if you used these colours in your logo design.

Materials

Contract
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