Real Estate & Construction
About Your Company
Keen Construction LLC is a new business in the Portland Oregon market. Our entry into the market is going to be outdoor structures (fence, deck, shed as examples) at the direct to consumer model with a business plan to provide these services to larger residential home developers within a couple of years.
With organic growth and Portland's lack of affordable housing we also see opportunities to provide end to end contracting for additional dwelling units (essentially small fixed housing in small lots or homeowners' backyards.)
Our niche market will initially be homeowners that want green-friendly, upscale materials. These would be hardwoods with a long lifespan and cost more than a standard deck. Quality and craftsmanship will be key as this market doesn't want a fence or deck stamped out in a hurry. That said, we will also offer standard, lower cost options as we are a start up and can't refuse business - but long-term this isn't where we want to compete.
So the target audience is discerning, somewhat affluent and likely aged 30-60 years old. Our research indicates women will likely make the majority of buying decisions.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Keen Construction LLC
Top 3 Things
Professionalism, Quality, Upscale.
The full name of the organization is Keen Construction LLC. My preference would be to have "Keen" incorporated in the art portion of the logo (but not lost in the design.) As construction is tightly regulated the full name needs to be in the logo - Keen Construction LLC. However, you all are the professionals and if you want to go with something completely different I am open to it.
FWIW the name Keen was selected for the company with an emphasis on the definitions related to highly developed; discerning; perceptive. The meaning relating to the sharpness of a blade isn't the goal and might come off a little creepy to the target audience.
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