Hunter Hotel Investment Conference
WHAT DO YOU DO?
Annual conference for hotel buyers and sellers
WHAT IS YOUR INDUSTRY?
hotel/motel/resort real estate sales
DESCRIBE YOUR AUDIENCE
male, 35+, fairly conservative business people
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
The Hunter Hotel Investment Conference is in its 23rd year. It is one of the most respected trade conferences in the US for hotel industry professionals. The purpose of the logo redesign is to make the look more dynamic and contemporary. The current logo is a variation of Hunter's corporate logo, which is very conservative. The main concepts we need to communicate about the conference are:
1) It is a great opportunity to network with other industry professionals
2) It features dynamic speakers offering leading-edge information
3) Attending the conference will help hotel buyers and sellers gain knowledge about industry trends
Style and Concept
WHAT STYLES DO YOU LIKE?
We'd like to see a fairly modern, but not edgy look. We need to keep some connection to the parent organization, Hunter Hotels (I've attached both the corporate and conference logos). Possibly some updated variation of the "H" monogram as part of the logo(?) The design needs to include the words "23rd Annual" in a position that can be updated yearly.
WHAT COLORS DO YOU LIKE OR HATE?
No color restrictions. Just keep our 35+ male audience in mind, please.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
Here's the current website. It will be redesigned to match the new logo style:
We are Hunter's advertising agency. We will have additional design work for the conference after the logo is in place.
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