• Award$300
  • Entries190
  • Creatives63

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Background

Industry

Software & Technology

About Your Company

PrivacyShield is an accessory for active listening devices like Amazon Echo and Google Home that blocks the device from listening to unwanted conversations.

The target audience is privacy-conscious owners of the Amazon Echo and similar devices. Our target values the convenience of the device but is concerned about who might be able to access their private conversations.

Execution

Logo Usage
  • Screen / Digital

  • Print

  • Clothing

  • Signage

  • Other

Preferred Logo Style
  • Image + Text

  • Text Only

  • Image Only

Preferred Fonts
  • No Preference

Colors to Explore

Blue

Aqua

Logo Text

PrivacyShield

Top 3 Things

Security/protection
Trustworthiness
Strength

Vision

No knights, no swords (the current user of the PrivacyShield name uses these; they should not carry over). Shield references are OK but should be subtle and more modern than literal in their representation.

The logo should make visual reference to the audio nature of the information being protected and emphasize security/protection and trustworthiness.

Materials

Contract
Files

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