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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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LET ME TELL YOU ABOUT US:
Conductive Marketing is a new web, branding and business development company. While we provide full branding and identity services, we are looking to outsource our company identity in order to set the bar high from the outset of our business. We are wanting to achieve results that reflect a long-standing and high-caliber identity that our current designers may or may not be able to execute. In short, we are looking for an identity that we can grow into.
Our identity needs to be strong, professional, clean and simple.
The idea of "Conductive" is that we take individuals or companies from where they are to where they need to go. Conductive is the company through which they will achieve the creative results they are looking for.
While we are playing on the obvious nature of conductivity, energy, progress, etc...we are wanting some original ideas on how that can be illustrated.
HERE IS WHAT WE NEED:
We need a custom identity that will be the standard bearer for our company. We are basically looking for creatives who can come up with original concepts and ideas, who can steer clear of obvious stock images and common illustrations.
We only require a complete logo...we do not need any stationary or other elements designed.
Colors should be grays and deep reds...please refer to the attached mockup for a better idea. We would like the "Marketing" text to be secondary, in fact...DO NOT make the "Marketing" text red...we want it to be more discrete.
We would prefer that the red color would be limited to whatever icon or illustration is developed. In short, keep the color in the icon or illustration.
OUR TARGET AUDIENCE IS:
Our audience is broad, yet our identity should be focused towards a creative and dynamic design company that is on trend and produces high-level design.
WE LIKE THESE EXAMPLES:
Show us what you've got.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Font must be clean and strong...no tech or overtly sci-fi driven typefaces. We are fond of fonts like Din 30640 Std, Florencesans, and other sans serif fonts that have a very professional look without a novelty vibe.
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