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LET ME TELL YOU ABOUT US:

Concealer bug hats are a line of boonies, bucket and baseball hats with a concealed netting that comes down over the top of the brim of the hat to keep the face covered and protected from flies, bugs and gnats. The net can then be put back into the concealed zipper pocket on the top of the hat. The hats come in khaki, snow camo and natural gear camo. The camo hats are ideal for hunters.

HERE IS WHAT WE NEED:

Creatively we want it to be broad ranged and not tied to one segment of the market, like hunting only, or gardening only. We are looking for cleaver, fun-but not foolish. The brand is a middle tier priced brand, not the cheapest but not at the top end at all.

The website is www.bughat.com

We are seeking a clever, yet appealing logo, product tag and display ideas.

OUR TARGET AUDIENCE IS:

The target market is wide to include hunting, outdoor sports like hiking and walking and lawn and garden departments for yard work. The appeal is its versatility as it can be worn net down or concealed.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Must be able to communicate what the hats deos-net up and net down.

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