Tell us what you need
What is the exact name you would like in your logo?
Compass - Navigating Pathways to Success
Do you have any other info or links you want to share?
This logo is a branding for a "Global Talent Management System" for Varian Medical Systems (www.varian.com). We are looking for a logo, as well as a banner that we might use on websites.
The "Talent Management System" is a fancy term for a software that integrates Human Resource processes, such as employee performance management, career development, recruiting, etc. We want employees to see this system as a tool that can help them take ownership of their careers. It puts the employee in the "driver's seat," providing guidance and direction.
This brand would be shared globally, so its messaging should be universal. We don't necessarily want the logo to be too literal (please, no clipart compasses). We would like to incorporate our company blue color, and would like you to use arial font, at least for the tagline, "Navigating Pathways to Success."
What are the top 3 things you would like to communicate through your logo?
We want the logo to communicate direction. It should be simple and memorable.
What logo styles do you like (image + text, image only, text only, etc.)
Image + text
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