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LET ME TELL YOU ABOUT US:

The project is for a new company - Waterloo Swim School - based in Austin Texas.

Waterloo Swim School tagline is Where Swimming Happens.

Waterloo Swim School teaches swimming to all ages from Mommy-N-Me Infant Courses, Child to Adult Learn-to-Swim, and Pre-Competitive Stroke Technique. We also have adult fitness courses that combine exercise, stroke technique and a fun environment. We work every day to build smiles, confidence and success.

Waterloo Swim School is run by a swimmer, coach, and instructor. He has been involved in swimming for over 30 years. Throughout his career, he has coached year-round and summer league swim teams and taught swim lessons to infants through adults. His swimming career includes NCAA Swimming All-American, US Swimming 1988 Olympic Trials Qualifier, and US Masters Swimming National & World Record Holder.

HERE IS WHAT WE NEED:

Waterloo Swim School needs a company logo to be used in advertising, print, and on our web site. It'll be used on swim caps as well as decals that you can place on the back window of a car. the design could be used on signage seen from a car driving along a highway.

OUR TARGET AUDIENCE IS:

the target audience are moms who are looking to place their child (usually under age of 6) in a swim lesson program. to a lessor extent, the second target audience is any adult who wishes to learn how to swim or swim better. Here's my philosophy and benefits of Waterloo:

Waterloo Swim Schools Philosophy

Teaching people to safely swim by creating a fun-learning environment

Develop swimming skills that last a lifetime through repetition and positive reinforcement

Educating participants AND parents on the process of learning to swim

Benefits of Waterloo Swim School

Trained swim instructors

Low 4:1 swimmer-instructor ratios

Pool safety taught along-side swimming techniques

Parental involvement to understand the whys of the lesson curriculum

WE LIKE THESE EXAMPLES:

a friend suggested using the London underground symbol - a tie into the Waterloo Train Station, but I'm open to anything. I would like the image to be easily read from afar.

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