LET ME TELL YOU ABOUT US:
I currently need a new corporate logo for a company called QOE Systems, Inc. The current website, company branding, etc is completely being revamped. The first step is a new company logo. QOE stands for "Quality of Experience". QOE Systems is a company that provides customized software and hardware that is used to monitor and test video and audio quality. The company focuses on helping its customers achieve higher quality in their own video and audio products by using tools that measure, monitor, and test based on known standards. The company branding should consist of a look that is professional, clean, fresh, simplistic, innovative, agile, has state-of-the-art products, affection towards the customer, and again, professional. Again, the products that QOE Systems provides, is all about the eyes and ears of our audience. Primarily the eyes. We also have products that serve the 3D Video market.
HERE IS WHAT WE NEED:
We need a new company logo that reflects the company's professionalism and quality products. The current logo looks cheap. The new logo may have a designed "icon" associated to the typography, or you can just use professional looking typography with just the words "QOE Systems" as the logo itself. The logo will be used on a new company website, business cards, stationary, product and software interfaces, and more. The final files should be in high quality vector and standard formats (jpeg, png, tiff, etc). We will want the original files as well. We really want a professional and long-lasting company logo that differentiates us from our competition and entices the audience.
OUR TARGET AUDIENCE IS:
Our target audience is highly technical ("Dorks"). They are not highly visual people. They usually come to our website knowing what they are looking for. Audience includes Software/Hardware Engineers and Developers who develop anything that has video or audio in it. The audience will primarily be 25 - 55 years old, typical male, white/asian/european/indian heritage. They will also be a mix of conservative and liberal personalities and interests.
To help you out, we have provided some links to our competitors:
WARNING (haha) :
I dont really want to let you see our current website. I dont want it to lead you the wrong direction. Its not good and is not where we are going. But, so you know more about what we do. Here you go: http://www.qoesystems.com/
Another version of the website is here (ALSO HORRIBLE, so dont look at it for design direction: http://people.ucsc.edu/~pabumov/qoe/
I have also attached the current QOE Systems logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Good use of typography (fonts, alignment, placement, etc.)
Good use of colors (no more than three colors)
Logo that is targeted to our audience
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