LET ME TELL YOU ABOUT US:
We are seeking a company logo a blog featuring news, interviews and analysis about mixed martial arts ("MMA"), a sport incorporating elements of boxing, wrestling, karate and other martial arts.
Our current site header features a busy design that includes photography and other elements which we would like to completely remove and replace with a simple, sleek, elegant, monochrome or near-monochrome top-left logo on a white background. MMA is a fast-rising, modern sport that caters to an almost entirely male audience and we would like a logo which is also modern, masculine and straightforward.
HERE IS WHAT WE NEED:
We are seeking simplicity in our logo design. We are envisioning a monochrome or near-monochrome logo with limited or no embellishment. Highly ornate designs or complicated insignias will not be favored. It should be masculine, readable, modern, sleek and straightforward. We are envisioning either a black, or a medium or deep gray, color or 2 color combination, though other colors could perhaps be experimented with.
We are not seeking a loud, brash, aggressive or jarring design. It should be sophisticated and composed.
The logo will be displayed primarily on the top left portion of our blog, however additional future uses may be incorporated and the logo should display well at both small and large sizes. It should maintain its readability at a compressed size.
OUR TARGET AUDIENCE IS:
Our site is a public fan site catering almost exclusively to males aged 15-40.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
It is not necessary to reinforce our design with fighting motifs such as action silhouettes of fighters kicking or punching or elements such as gloves or cage fencing. We are primarily seeking a font-based design with either no embellishment or fairly modest embellishment.
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