About Your Company
We are a church in Olathe, KS. Our brand promise is that we strive to be Welcoming, Accepting, Christ-Centered, User-friendly, and Authentic. We sift everything we do through these words. Our target audience is our five-mile radius, which has a majority of affluent, white, young families. Our inner core consists of low-income, diverse neighborhoods, so we are balancing those two audiences. The audience for this item targets the kids birth-5th grade (11 years) in our church and neighborhood, but should point back to the brand as a whole.
Screen / Digital
Preferred Logo Style
Colors to Explore
College Church Kids
Top 3 Things
Movement, Energy, Playful
For the text: "Kids" should be the dominant message. "College Church" must be present, but can be secondary in the design. We are also hoping for the opportunity to differentiate this artwork to different audiences in the department by adding a small amount of text occasionally. This would include "Quest", "Elementary", and "Early Childhood" each used separately.
Shape is one of the characteristics of a logo that we are really interested in. We want the overall shape of the logo to create something that is iconic in nature. While shape is important to us, we also want to ensure that additional graphics/icons/characters are not introduced. The existing icon (see attached) may be used (not required) but please no additional stars, swooshes, plants/animals, etc., the shape should simply “hold” the font.
Color is actually more robust in choice than the three we selected, we just don't want to use a ton of Red, and we do want the colors to be compatible with our primary color palette: 167/169/172; 88/89/91; 57/107/157; 119/179/226
It's really important to us that this artwork points back to the overall brand of College Church. We don't want to create an entirely new brand or new concept with this artwork, but rather something that fits really well with what's existing. We want the kids to know they are part of something bigger than themselves or their group. Not only is this settling as they move through different departments, but it provides a sense of belonging to the greater church. It is our desire that this integration be reflected in our logo design for their area. The primary logo and our existing icon are attached below for reference. We've also included two images that help explain what we're looking for. Here's some feedback regarding those two items:
Inspiration #1: [We like the iconic nature of this logo – the way the artwork is somewhat contained and can be reduced. Something like this with full words, not simply letters, would be exciting for us.]
Inspiration #2: [We like this logo because of the fun and funky font/feel it has going, but also because of the way it incorporates the overall logo of the church (the mountains in the “o”).]
Additional words that might help your design are: adventure, attention-getting, excitement.