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LET ME TELL YOU ABOUT US:

Cogster is a new web platform that will allow local consumers to participate in the capital raising activities of local small businesses. The Cogster website will allow community members to invest/lend small incremental amounts to local small businesses. These amounts will then be pooled so that the business receives a lump sum (similar to a Kiva.org but the transactions will occur only between local consumers and local small businesses). Our mission is the bridge the gap between local businesses and local consumers.

HERE IS WHAT WE NEED:

We need a logo for our website and all of our company materials. Needs to stand out but needs to remain simple with a Web 2.0 look.

OUR TARGET AUDIENCE IS:

Our target is audience is two-pronged.

1. Small business owners. We need to appeal to the small business owners of local communities. Restaurants, bars, retail shops, etc. We need to be inclusive enough to include any small business that sells goods & services to its local community.

2. Consumers. We need to appeal to loyal consumers that wish to support the small businesses in their community.

Both sides of our audience should feel that Cogster is new and trustworthy, and serves as a platform for small businesses and consumers to work together.

Our customers are community members and local businesses cogs working together to support the local economy.

WE LIKE THESE DESIGNS:

It should have a Web 2.0 look but not too futuristic as we need to identify with everyday small business owners and their local consumers.

Although we want to incorporate cogs or gears in the logo, we do not want an overly industrial feel. Seeking a modern look that will draw small businesses across all industries.

Logos we like:

http://us.zopa.com/ - we like the font and 2 circle enclosure of this online lending biz

http://www.fixya.com/ - like the building blocks that make up the i, font

http://www.jigsaw.com// - like the circular puzzle piece logo

http://www.dogster.com/ - paw print o

http://www.walkingspree.com/ - font, last e turns into leg

http://www.vayama.com/ - font, y with plane

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No clipart please!

We need gears or cogs incorporated into the logo. We played around with the o in cogster illustrated as a gear and a lowercase g in cogster as two gears. We also looked at the entire name being enclosed by one single gear. Designs with a gear (or multiple gears working together) are a must.

Cogster name should be spelled out in some way. Case can be all lowercase, uppercase, a combination, whatever works.

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