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LET ME TELL YOU ABOUT US:

This logo is not for a real cafe or a company -- it will be used only to brand a blog. The name of the blog is the TRC Cafe. The blog has a narrow niche, focused on business marketing and communications writing.

HERE IS WHAT WE NEED:

I was thinking something simple like a line drawing of a steaming cup of coffee, but I'm open to any idea. The TRC Cafe is a blog, not a coffeehouse, so I'm not stuck on coffee imagery. Imagery of Wisconsin might be really nice.

OUR TARGET AUDIENCE IS:

Wisconsin Business Professionals, typically older.

WE LIKE THESE EXAMPLES:

Colorful, creative, memorable. Use as many colors as you want, no restrictions like a company logo might have. Stay away from too much black or brown, even if you go with a coffee theme.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Must contain the words "TRC Cafe" or "The TRC Cafe" or just "TRC" if the imagery looks very cafe-like.

The logo will be used on the blog page, but will also be an icon on Twitter and Facebook, so I will lean very strongly toward designs where the logo can be recognized when shrunk to fit into the confines of a small square.

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