LET ME TELL YOU ABOUT US:
Club Display manufacturers and sells point of purchase displays that can be found in retail stores such as Costco, Sam's Club, Bed Bath & Beyond, etc. Point of Purchase displays are intended to attract consumers to specific products on the store floor --- to ultimately increase product sales. Club Display has been in business since 1989 and we are finally rebranding our image. Thank you for your time to read this posting!
HERE IS WHAT WE NEED:
We want to our logo to stay corporate/professional in feel. However, we would like to embrace a little design element into the logo to demonstrate that our products are new, exciting, and have some character.
Our logo will be used on our website, business cards/stationary, and in marketing brochures.
OUR TARGET AUDIENCE IS:
Our customers include Fortune 500 companies as well as startups. We work mostly with the marketing/advertising/sales departments within our customers' companies. Project Managers/Marketing Managers/Sales Managers are usually the decision makers that decide whether or not to purchase displays from Club Display. We would like our logo to appeal to them, not to individuals seeing our displays/buying products within stores.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
1. the words "Club Display" - our company name. FYI "Club" refers the warehouse clubs such as Costco and Sam's Club and is not necessarily the emphasis in our company name.
2. the words "Point of Purchase" - what we do (manufacturer and sell point of purchase displays). This phrase is not as important as our company name.
3. No restriction on color schemes, but remember that this logo needs to appeal to Corporate America.
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