• Award$1000
  • Entries123
  • Creatives40



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Creative Brief

Who are you?

Half Man Half Chaos is a fashion forward clothing line for men who are driven to cross the line, stand on the edge of the cliff, get noticed. The brand will be high quality with chaotic spin; sophisticated; just now arriving; fantastic ideas, creative, techie but timeless at the same time; Ralph Lauren on steroids; class interrupted by passion

What do you need?

We need a logo that applied to a label (inward and outward) for clothing including jeans, shirts, t-shirts, and casual dress clothes. In addition to the logo, we need a hang tag a web placeholder. It must work in embroidery as well as print and online. So, it must be legible when reduced.

Who Is Your Audience?

Achievement driven men with an attitude who buy for themselves and the women who buy for them.


We Like These Examples

It should be tough, macho, rebellious, but not whimsical. Colors we like are black, greys and whites (nothing wimpy); patriotic edge. A graphic or type alone are of interest. Some juxtaposition would seem appropriate. Perhaps a pair of dice (roll of the dice what youll get that day man or chaos).

http://www.flickr.com/photos/geaux/36723... (our favorite)

We Absolutely Must Have

Half Man Half Chaos



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