About Your Company
REF Clothing is a Clothing brand for men from 15 to 35 years old. We sell tshirts, hoodies, polos, hats and jeans. The particule REF in the brand name is the abreviation of reference. So our vision is to give our customers/buyers the feeling of being a reference, an example and role model always trying to inspire people around him. Designer should have that vision in mind when creating the logo. And we want the company to be a kind of reference in the fashion industry for its positive and inspiring message . The logo should be designed around that vision and concept of reference.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
REF Clothing (Can also just be the 3 letter particule ''REF''). Clothing is secondary.
Top 3 Things
Creatives should have :
1 - Words
2 - A memorable and easily recognizable symbol/graphic element that can stand alone and communicate the brand vision without the word.
3 - We would like something clean, simple but sophisticated, and high end looking. Something that can easily be identified when alone without the text REF. Few key words to have in mind when brainstorming : reference, role model, inspiring, leaving a mark on people's life, footprint, changing the world.
REF Clothing, the brand that makes you feel like a reference/role model.
Knowing that the main part of our brand name is a three (3) letter word, I have few 3 letter logo design ideas to share. As a start, you can get some inspiration from there. Please have a look on the attached files.
Feel free to ask if you have any question.