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Creative Brief

Who are you?

Click-Vroom.com is a brand new online retailer which will be offering a product that lets you start your car with your phone - the DynaKey.

What do you need?

We are looking for two logos - 1 for the website and 1 for the product.

Color preference: Blue, black, charcoal, gray, and/or chrome

We love the blue gradient in the attached logo, but we soon discovered that gradients don't work too well on most printers. So that's something to be considered.

Desired visual impression(s): Sharp, bold, sleek, visually appealing, and/or technology-related

Please feel free to use whatever creative license you please - we're open to anything. We will be redesigning the website, but it will most likely still have a black/dark background. The logos will be printed on invoices somewhat frequently though too, so they also need to look good against white backgrounds.

It might also be nice to have the two logos related in some way too.

Who Is Your Audience?

Anyone who lives in extreme weather conditions which would benefit from the use of a remote car starter with an unlimited range. This particularly includes college students and office workers, who are forced out of necessity to park outside traditional remote-start operating range.

We're trying not to limit marketing ourselves to a younger crowd (male or female) because the convenient nature of the product might also apply to the elderly as well, but if we had to choose, we'd rather err on the side of definition as opposed to androgyny.

The design could possibly also include a speedometer/instrument panel of some kind, but not necessarily.

Requirements

We Like These Examples

The current (Advantagen) logo can be found here: http://www.click-vroom.com/

(The official corporate name is Advantagen, LLC, but we will be doing future business as Click-Vroom.com.)

We may or may not have the following website template customized in blue: http://www.templatemonster.com/flash-tem...

We Absolutely Must Have

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