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3.The client picked the winning design and received final files.
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LET ME TELL YOU ABOUT US:
Clever Media is a company specializing in the production of interactive television programming. Viewers participate through SMS text messaging, and shows vary from trivia and sweepstakes shows, to gossip and music programs.
HERE IS WHAT WE NEED:
We need a logo created for the company. The logo should be at once spontaneous and technologically forward-thinking, yet at the same time accessible and easy to remember. The logo should be timeless and should be instantly recognizable whether in color or in grayscale. At the same time, we would like to incorporate our name as we are a young company, to bolster recognition. Very important: The logo and the company name must be separable and independent. In effect, we need two separate elements the company name and the company logo. They need to work together, and they also need to work separated.
OUR TARGET AUDIENCE IS:
Our programming naturally appeals to a younger demographic, since this is the group of people that participates in interactive programming. That said, the base audience is young, diverse, and includes people from all walks of life.
WE LIKE THESE EXAMPLES:
While we are wide open to different concepts, we should stress again that we want something easily recognizable and that implements our name.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Again, the Clever Media name and the logo are two separate elements which must work together as well as separately. The Clever Media name should be in a relevant and clean font, not something off-the-shelf (no Times New Roman/Arial/Courier, etc). We wouldnt recommend implementing any imagery of cell phones or mobile devices, as we want to allow for the eventuality of expanding from our initial business model.
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