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Business Info

Business Name

Simple Energy

What is the exact name you would like in your logo?

Simple Energy (simpleenergy, SimpleEnergy, Simple-Energy, are all acceptable)

Target Audience

What is your industry?

Electrical Utility and Clean Tech

Describe the target audience for your logo

Our logo should appeal to two groups: end customers and professionals within electric utilities. End consumers might see the logo on our website or when buying a product like a smart thermostat to an LED lightbulb. Utilities will see it as part of our pitch them as a demand response or Energy Services company.

What are the top 3 things you would like to communicate through your logo?

Simple -- our name says it all "simple energy." We are trying to simplify the "smart" grid by introducing intuitive, elegant solutions that everybody can implement in their homes and businesses. Just plug it in.
Efficient -- our solutions generate real savings for consumers, utilities, and the environment. One thing we've thought of (but are not necessarily wed to) is the interplay between the two Es -- the end of Simple and the beginning of Energy. EE also stands for "energy efficiency."
Empowering -- we give end users control of their power. Most of our competitors strip control from customers, so this is an important differentiator.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Simple, clean. Image and text. Our current logo (see www.simple-energy.com) is "okay" but we are looking for something that is more closely related to our work.

What colors do you want to see in your logo?

Green is good (see our current logo at www.simple-energy.com). Our green is 103/178/41 (R/G/B) and our grey is 87/87/87 (R/G/B), but we're open to alternative colors. Also looking for complimentary colors.

What colors do you NOT want to see in your logo?

Go wild. But, we colors should reflect environmental friendliness.

Where will your logo be used (print, website, etc.)?

Business cards
Packaging for consumer products
PowerPoint presentations
Social media profiles

Do you have other info or links you want to share?


The logo should be able to convey in a horizontal, vertical, and square layout to accommodate various options. It should also be able to convey in one-color, two-color, and black&white alternatives.



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