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Tell us what you need

What is the exact name you would like in your logo?

Left Hand Chick

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1. Classy
2. Sassy
3. "With this brand you can be self-indulgent without any guilt."

What logo styles do you like (image + text, image only, text only, etc.)

The logo can be a word mark like Sephora, Tom's, FedEx, Abercrombie & Fitch, H&M;, Google, or J. Crew.

If you are so inspired it can be a graphic mark like UPS, Levi's, Nike, Apple, Under Armor, or Gap.

I'm not saying I like these brands or that I want you to emulate the designs. Just using them as an example.

Do you have any other info or links you want to share?

What do you do?

We help people "keep it together".

We do that by selling premium coffees as an online retailer and eventually on shelves of certain high end big box stores. For today's busy moms and professionals, taking a minute to drink a cup of coffee and enjoy a moment for themselves is an important part of keeping it together.

The Left hand Chick Logo needs to be able to represent the soul of the brand, and also be able to transfer successfully from product to product. Left Hand Chick is about keeping it together.

Our brand tag line is Keep It Together. The niche wed like to create for our brand is that we provide high quality products for the everyday, classy, sassy and fabulous individual to help them keep it together so they can dominate their day.

Describe the target audience for your brand:
Although our brand is not specifically for men or women we feel as if it might appeal more toward women, especially moms or busy female professionals (or both) who typically have a lot of responsibility and place high expectations for themselves and others. Our customer is frequently balancing and shuffling a lot of things all at once.

Our clientele is self-motivated, ambitious, educated, socially-aware, hard-working and strives to be leaders and set an example. Although they care what they put into their body and care about their impact on their environment and the rest of the world they dont have a lot of time to put towards researching the products they buy.

Its important to them to buy products they can trust and they make conscience decisions on their purchases that reflect their values and beliefs.

Despite all they have going on, being pulled together is important to them. Whether financially well-off, or on a budget they work hard to keep things classy, but still maintain a level of fun and spunkiness that others around them admire. They push the social norm just enough, so that they come across as confident, creative and admirable. The word "sassy" can be a little bit rebellious, but "classy" is the balancing force that keeps it all together. Sassy but classy is a brand description we like to use.

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During persona research for this brand we asked target customers this question:
"What's the last thing you did for yourself?"

The number one answer from 9 out of 10 women they all gave the same answer:
"I took a bath".

Think about that for a minute...

These people are so busy and so wrapped up in helping others that taking a bath is a luxury. To many people this thought would be crazy, that someone was so busy and puts others first so often that they feel guilty even taking a few minutes to shut (and lock) the door just so they could take a bath.

Our customer is the one that gets it done when everyone else takes a break. This is the person that pushes through, gives that final 5%, and has the determination to finish the job. Putting others first and pulling their weight at their own expense is the cost they pay for success. We want to give them back some of that time, and give them permission to be self-indulgent in small micro-moments because that's all they will allow for themselves.

This is who you are designing for, and when they look at the logo, that's what we want them to feel:

"With this brand you can be self-indulgent without any guilt."

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Descriptive adjectives for our clientele include: ambitious, affectionate, assertive, capable, confident, classy, considerate, courageous, dependable, energetic, headstrong, honest, independent, insightful, intelligent, opportunistic, patient, peaceable, practical, resourceful, responsible, self confident, sharp witted, soft-hearted, spunky, sassy, sociable, steady, tactful, unconventional.

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History of the brand name Left Hand Chick:

Our owner was searching for a phrase that would easily describe someone who was essential to the running of her life and business. She wanted an easy to use phrase like right hand man but there were 2 problems with this phrase that kept her from being able to relate to this phrase:

She was not right handed and her most essential employee was not a man.

She began referring to her leading team member as her Left Hand Chick.

Your Left Hand Chick is essential to providing what you need to help you keep it together before you arrive at a place where you need to pull it together. She fills in the blanks, takes care of the details and helps you to be at your best at all times.

Other Thoughts:

I really like the feeling of the skinny girl logo and brand. But I do not want to emulate or copy that design. The skinny girl brand has done a good job of creating a feeling around their products that allows you to trust the brand to look out for your best interest when it comes to being skinny and fabulous.

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Our culture recently has really loved poking fun at themselves and making light of: "still having it together", "barely having it together", "having it together on the outside but maybe not the inside" and "having lost it and needing to pull it together". We're looking to tap into that same feeling and humor but still maintain a certain element of class and confidence.

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Here are some examples of things that reflect our brand sentiment:

Laura Bennet and her book "Didn't I Feed You Yesterday, a Mothers Guide to Sanity in Stilettos"

Chatbook video: https://www.youtube.com/watch?v=PTTs7ewu...

Pooporri video: https://www.youtube.com/watch?v=ZKLnhuzh...

https://www.pinterest.com/explore/stay-c...

Quotes, designs, concepts and products from https://www.erincondren.com/

"Act like a Lady, Think Like a Boss"

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These are things in pop-culture that our clientele can relate to, they find funny and poke fun at because they feel these things, but represent someone who doesn't have it together so DO NOT define our brand. But these still represent that currently in pop culture we like to draw attention to who has it pulled together the best. This is NOT how we see our brand being represented.

Anna Kendrick tweet "It's cute how I used to think this "barely-holding-it-together" feeling was temporary"

"The struggle is real"

"I have no ducks, there is no row, I have squirrels and they're at a rave"

Inside the bowl video https://www.youtube.com/watch?v=8JdcLE2N...

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Here's a Pinterest board with a few other images you might draw from as a mood board for the brand: https://www.pinterest.com/stevetinkle71/...

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