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Business Info

Business Name

Clarke & Company Benefits LLC

What is the exact name you would like in your logo?

Clarke & Company Benefits LLC

Target Audience

What is your industry?

Employee Benefits (Goup health insurance, group dental, group life & disability)

Describe the target audience for your logo

We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's. We want to update our current logo (refresh it) and bring it up to date.

What are the top 3 things you would like to communicate through your logo?

That we are progressive, think outside the box, and are young, bright,and energetic. We do not want a stodgy insurance agency look. We work with technology, are big into corporate wellness and work hard for our clients.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image. I would try (not wed) to update our current logo with a play of the C's of Clarke & Company. Try to make it an evolution maybe instead of wholesale change. But definately update the look, color, and feel as we have evolved greatly over the years.

What colors do you want to see in your logo?

Leave up to designers

What colors do you NOT want to see in your logo?

Leave up to designers

Where will your logo be used (print, website, etc.)?

We utilize print with an ad campaign in business publications and will also be used on our new website that we are designing. We also use our logo on our of our employee communication pieces for clients as well as proposals for new and existing clients.

Do you have other info or links you want to share?

We are an employee benefits (group health, group dental, group life & disability) insurance agency in South Carolina that concentrates on companies with employee base of between 50 and 1000 employees. We have been in business for over 12 years and have a very good reputation for working hard for our clients and competing with larger agencies. We have a young aggressive staff and are forward thinking in the way we do business. We innovate with new product, technologies, and communication materials and can move quicker than our competition. We deliver more than just quoting insurance, and have a large array of value added services we provide our clients. Our image is one that is medium sized, not mom and pop but not huge (AON), that is boutique in nature in that we can deliver solutions and give employers more time and hand holding than a larger agency. Our website is www.clarkebenefits.com which we are redesigning. We advocate wellness into our clients and have a focus on containing costs in our clients by helping their companies employees get healthier and promote a healthier lifestyle.



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