Tell us what you need
What is the exact name you would like in your logo?
Downtown South Salt Lake
What is your industry?
Government and Municipal
What are the top 3 things you would like to communicate through your logo?
We are a creative city with an industry-craft-maker heritage.
Our city is modern (in the design sense - this is the historical era and style we identify with)
Our new downtown is lively, diverse and fun.
What logo styles do you like (image + text, image only, text only, etc.)
We love our city logo: www.southsaltlakecity.com -
Our city font is Avenir
We love our Utah Design District logo: https://www.facebook.com/pages/Utah-Desi... - created by the Chamber of Commerce
We like our S-Line logo, created in partnership with Salt Lake City https://www.facebook.com/SLinefriends
Do you have any other info or links you want to share?
This logo will be used in our planning and outreach for our Downtown master plan and zoning. We may or may not continue with it as large sections of downtown get designed and branded on their own.
South Salt Lake became a city in 1939 as a first-tier suburb and industrial center. We are converting a former industrial area to a downtown. We have two transit stations, the UTA S-Line (Sugar House) streetcar, and sit at the intersection of two major interstate highways. Our city logo has a hidden graphic - the intersection of these highways and trains - at roughly the location of the city. Our new city motto "On the Move" replaced the former "City of Industry" but both are still relevant. We are not Sugar House, we are just west of Sugar House, connected by the streetcar.
This downtown neighborhood has a lot of artists, industrial-craftsman shops, a winery, brewery and distillery and start-ups. We are building our city's center here by adding housing, office space, retail and supporting a new arts district. Our city population is extremely diverse culturally and has a very large refugee population and fast-growing young population. We also have the highest rates of poverty in the state. There are very few people living here currently - one condo and a couple dozen single family homes. The city is becoming a popular spot for millenials to move into to buy starter homes, but we also have a large blue-collar senior population.
The city has a water tower (the only one in the Salt Lake Valley). We do NOT want it on our logo.
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