About Your Company
Hello! Greenbelt Growers Inc is a nursery located in southern California in the process of rebranding. We propagate, grow and sell oranmental grasses to the landscape industry and retail distributors. Our target audience is landscape architects, landscape designers and retailers. Our company name is Greenbelt Growers and we are located in Riverside's historic Agriculture preserve. We focus on grasses because they add texture and movement to any landscape and they are a dynamic grouping of plants. We highlight certain grasses for being versitile and adaptable. In most of the owner's hobbies there is a passion for the desert, our current branding draws inspiration from the colors and energy of the Mojave and Sonoran deserts.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Greenbelt Growers, Inc.
Top 3 Things
reliability, nature, innovation
Attached below is our current logo, it is not that we hate it but we have rebranded and it no longer represents us as a company. Although our name hasn't changed our company has and our new identity is both focused and multifaceted. We have specialized our product but that product is dynamic, living and progressing. We would like our new logo to reflect that energy. Some things we like about our current logo is that the company name is compact and legible, we also like the illusion of the tree that incorporates the G. For our new logo we would like it to be creative but legible, compact, and have a bold design. It needs to retain its impact of the color is changed (for example grey scale). The included example logos are references for the kind of playfulness but still being direct and clear we are trying to achieve.
The following are reference url's for some of our customers and competitors so you can have an understanding of our target audience and industry standards: https://www.irvinecompany.com/about/our-story/ , https://www.greenleeandassociates.com/ , http://hoffmannursery.com/ , https://www.armstronggarden.com/ , https://www.nativeson.com/