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LET ME TELL YOU ABOUT US:

Chuck Palahniuk - author of FIGHT CLUB and CHOKE - needs "Operation Havoc" logo/stickers! This project is in support of Chuck Palahniuk's new novel, PYGMY, which Doubleday publishes in May. There's plenty to read about the book all over the web, but you might want to visit his fan site for more insight into Chuck:

http://chuckpalahniuk.net

You can also check out the teaser video for the book here:

http://www.studionow.com/w/0aac06abdf354...

We're billing the book as THE MANCHURIAN CANDIDATE meets SOUTH PARK.

HERE IS WHAT WE NEED:

The novel is about a group of adolescent agents from an unspecified country not unlike North Korea who, disguised as foreign exchange students, enter the US with the intent of infiltrating typical American families and eventually unleashing a terrorist act which they have called Operation Havoc. We want to design and print "Operation Havoc" stickers that these agents would recognize and that Palahniuk's fans can distribute.

OUR TARGET AUDIENCE IS:

Chuck's fans skew young for hardcover book buyers, so I would say 18 to 34, 50/50 m/f, college educated, affluent, urban, hipsters, suicide girls, fans of transgressive fiction and the alternative music scene. Chuck's appearances are unruly, rowdy affairs. Chuck is definitely idolized by his fans, as someone who can express some of the anxiety/anger/outrage/disgust/amusement that many of them feel about America. There's definitely an edgy/outsider thing here.

WE LIKE THESE DESIGNS:

The design of the book itself (see the files available to the left) will give you a lot of direction. In general, we'll want something that his fans will be proud to work with, so it should be subversive and slyly promotional.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It must say "Operation Havoc". I can't think of any other "musts" except that it associate with the book in some interesting way. We've uploaded a couple of sample chapters here so feel free to read them and hopefully they're inspire your design. There is no need to include "Doubleday" in the design. Chuck Palahniuk is the important brand here. We may want to include the url for the fan site: chuckpalahniuk.net.

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