LET ME TELL YOU ABOUT US:
I am just about to start a personal training business called Chrysalis Personal Training, it will be in Lincoln, United Kingdom. I will be training clients in their home and/or in local parks, I have a range of qualifications including pre and post natal fitness, nutritional advice, back injury as well as kettle bells.
HERE IS WHAT WE NEED:
I would like to have a multi use logo which includes the business name Chrysalis Personal Training, possibly including a bright butterfly either in with the text or next to it. I would like an elegant, clean and graceful font.
It will be used on a website, business cards, postcards and also on t-shirts.
OUR TARGET AUDIENCE IS:
My audience will be women who want to improve their physical fitness, tone any wobbly areas, and possibly lose weight. I want to put a lot of emphasis on the fun side of keeping fit and the camaraderie that it can bring especially doing it with friends.
I would also like to attract male clientle, although am aware this is hard as a female personal trainer, so will need a strong image that isn't too feminine.
I would like my service to be either one to one, or up to 5 clients at once.
My demographics will ideally be female aged 21+. They will be busy, motivated women who just want a guiding hand in their fitness routine. However, I would also like to appeal those who have not done fitness since school, and make them realise that having a personal trainer can be cost-effective, especially if they team up with some pals. It is important to emphasise that it will be fun and rewarding in the results that they will see.
I would like my clients to feel ownership of the brand and that any training will fit around their day and bring benefits in other areas as well as general fitness.
WE LIKE THESE EXAMPLES:
I'm completely open minded therefore have not looked too much at other examples.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Chrysalis Personal Training
Easily readable font
Apart from that and possibly a butterfly be as creative as possible.
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