• Award$160
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Design Brief

Brand Profile:

Talitha started as one mans love for his pet pooch Talitha. It is made up of a few friends who firmly believe that the brand Talitha has huge potential to be a human/pet fashion reference brand. Talitha is also a socially responsible company from day 1.

Positioning:

To become a lifestyle brand for humans and dogs touching on elements of birth, puppyhood, travel, living, entertainment, outdoor activity, fashion, grooming, learning, environmental responsibility that occur within the lives of the pet owner and his/her best friend.

The brand is closely linked to charitable work for animals. Percentage for profits from every sale goes to a charitable foundation that donate to NPOs related to animal / environmental care.

Its a totally new brand up again long established fashion brands such as Hermes and Burberry but we are not competing in the high fashion category. We are positioned in the metropolitan, big city hip, fun, urban chic category. The closest direct competition would be Kate Ruber (www. kateruber.com).

Tagline / Slogan:

Talitha - We are ONE

Tasks:

1.Graphic design of company logo Talitha

2.Graphic design for product brand Talitha

Design Elements / Image Style:

1.Logo contains the word Talitha

2.Brand contains the image of a character emulating a chihuahua dog, namely the real life Talitha. (See reference pictures)

Design options:

1.Logo at least 2 alternatives

2.Brand 3 alternatives (see below)

Alternative 1

Face only, front and other angles

Alternative 2

Face & party body, front & other angles

Alternative 3

Face & whole body, front & other angles

Design Attributes:

1.Logo bold, fashionable, reliable, practical

2.Brand cute, fashionable, hip, fun

Medium / Application:

Print, web, on product, retail, etc.

Target Market:

1.Primary upward mobile, educated, computer literate, fashion conscious 12 35 year old females living in urban cities

2.Secondary upward mobile, educated, computer literate, design conscious 18 35 year old males living in urban cities

Key Message:

Talitha is a socially responsible company and brand that designs quality, fashionable and hip products that focus on YOU and YOUR PETs lifestyle.

You can find pictures of chihuahuas on

famouschihuahua.com.

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