LET ME TELL YOU ABOUT US:
Our client, Gill Gibb & Associates, offers bespoke services to charities and social enterprises, including marketing, business development, fundraising and financial management.
HERE IS WHAT WE NEED:
We require a logo for Gill Gibb & Associates. It will be used on the organisation's website and stationery (business cards, letterheads etc).
OUR TARGET AUDIENCE IS:
The audience is UK charities, social enterprises and charitable organisations. They should see Gill Gibb & Associates as a professional, expert organisation there to help them with their exact needs.
WE LIKE THESE EXAMPLES:
The client likes the website for charity Catch 22 - http://www.catch-22.org.uk/ - with striking use of typography to create a modern feel. (That doesn't imply the Gill Gibb & Associates logo should be similar to Catch 22's logo, however!)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The logo wording should be Gill Gibb & Associates (we would consider variations on the '&' for example 'and', '+' etc)
Words associated with the brand are CREATIVE, UNIQUE, CUSTOMER-FOCUSED and STRATEGIC and the logo should reflect these in the choice of font.
The logo should be something creative, but also reassure the audience that Gill Gibb & Associates know what they are doing.
The colours used should be purples, lilacs and white
An illustrative element could be included and we welcome ideas on what this might be.
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