LET ME TELL YOU ABOUT US:
We are the alumni association for the University of Michigan and need to revamp the model we use for logos for our regional alumni clubs and affiliate groups.
HERE IS WHAT WE NEED:
We have an existing, overarching logo for the organization that we are happy with. Our regional alumni clubs and affiliate groups want logos that represent their "local flavor" and we want to preserve our brand. We've struggled to find a middle ground. These logos will be used primarily on web sites, in emails and on welcome signs at events. Our brand guidelines are available at http://alumni.umich.edu/pdf/AAUM_BrandBo....
OUR TARGET AUDIENCE IS:
U-M alumni. Educated, expect everything to be top-notch. Located around the world and very proud of their U-M degree and the tradition that is the University.
WE LIKE THESE DESIGNS:
See the attached files.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Really are going for simplicity and versatility.
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