LET ME TELL YOU ABOUT US:
I am an entrepreneur currently developing a beach/surf wear clothing brand called Bondi Buddha and had someone from crowdspring designed a great logo that I need partially redesigning - actually create a second logo that will integrate with the first . Apparently my designer dropped of the face of the planet or is too busy to help me get this ready for print, so I need your help.
For those of you who don't know, Bondi Beach is the surfing mecca of Australia and the idea is inspired by a good friend of mine who happens to be Aussie, very fat, love surfing and is chill like Buddha!
HERE IS WHAT WE NEED:
The current logo features a abstract of the NSW state flower in the center and I don't like it. What I want is to come up with a circular logo/design that will work well in the center and also serve as something that can be printed on the front of the shirt, and embroidered on a hat. I love the current design (except the flower) for the back of the shirt but it is way too busy for to be embroidered. This new logo has to stand alone as well as tie in with the other.
I am looking for something simple, memorable/eye catching, must work in one color and must work in the center of the current logo - replacing the flower.
At this stage I don't want to give ideas because I want to see what you come up with. If you think the current design could be changed a little and it would help, thats fine too. I feel I am 70% there to having something that is very marketable and would like someone to get me print ready.
If I score your design above 3 stars it has a good chance of being selected and would like you to make a couple of other tweaks to the existing designs.
Firstly, the lettering "Aussie Surf Wear" - I don't think it conforms to the side of the board very well and I would like that to look better. Also I was thinking of writing "It's Aussie Mate!" or Aussie Zen Mate!" instead of Aussie Surf Wear, so would like to see what that looks like. I would also like to see another font - something that looks hand written might look better.
The other minor tweak is screening back the sun. I want the logo to work in one color and will offer three designs - one just with the surf board, one with the surf board and screened back sun and one with two screen back surf boards on each side - all these designs will initially be in one color.
OUR TARGET AUDIENCE IS:
Everyone in the world!!!! I wish! No... really I think this is going to appeal to a subset younger generation. It's all in the marketing but I would like to attract more than surfers. This is a fun, cool design that I think could be very popular.
WE LIKE THESE EXAMPLES:
I like simple designs but want something unique so don't want to steer anyone in a direction at this stage. I will comment on the designs as they come in.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Must work in one color, must be a stand alone logo, must work in center of current design
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