Central Florida Playgrounds

LET ME TELL YOU ABOUT US:

We are a small business in Central Florida, USA. We opened our doors about a month ago, selling and installing high-end ($2500-$20000) wooden swingsets for residential use. We will be adding product lines over the next couple of years, as profits allow. End goal is to sell: residential playgrounds, commercial playgrounds, trampolines, playhouses, rubber mulch, safety mats, 'safe grass' (immitation grass w/padding), playground accessories, backyard sporting goods, ect, ect, ect.

HERE IS WHAT WE NEED:

For now, we just need a logo. Please consider the end goal of the store when designing the logo. It should be bright and happy (we sell playgrounds) but also stoic (right word??) to indicate a company that is big enough to handle the biggest city/school playground jobs. I believe the entire business name should be in the logo, but I'm not a designer, so... I'm also looking for a 'logo set' if possible. In other words, a horizontally based version, a vertically based version, and an abbriviated version (CFP). If I can only have one, pick the horizontally based version. Again, you guys are the creative ones, so ignore the following if you wish: in my mind, 'horizontally based' means the words 'Central Florida' over the word 'Playgrounds' and 'vertically based' means 'Central' over 'Florida', with both words to the left of the word 'playgrounds'.

OUR TARGET AUDIENCE IS:

Residential: Middle to upper income homeowners (single-family homes) with children 2-10 years old. *MOMS*

Commercial: Schools, Local Government, Day Care Centers, Churches, ect...

WE LIKE THESE EXAMPLES:

I have no examples to show.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

...a really good logo.