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Tell us what you need
What is your industry?
What is the exact name you would like in your logo?
Name: Celebration Tag: A coming together of communities and cultures.
What are the top 3 things you would like to communicate through your logo?
1. Powerful Movement
3. Joyful & Fun
What logo styles do you like (image + text, image only, text only, etc.)
We're open to consider text only, image and text, or abstract.
Do you have any other info or links you want to share?
Our organization, OneAmerica (www.WeAreOneAmerica.org), serves and advocates on behalf of immigrant and refugee populations in Washington state, USA. This is an annual (dinner) event (for over 8 years) that has developed a reputation as a fun, festive gathering known for including entertaining performing arts, celebrating diverse communities and cultures, and hosting a ballroom filled with vibrant, multi colored attire.
Though this evening is an elegant fundraising event that draws generous donors and many elected officials, it is not extravagant or a gala. Attendees come from all walks of life and income levels and must remain approachable for those with very limited funds. Our primary target audience are immigrant and refugee populations. Others will attend regardless of the branding.
We are serious about our work and accomplish a lot, and we like to have fun. Were progressive and push boundaries, but are not disrespectful or cavalier.
The underlying message of the celebration can be experienced via these two videos from this years event:
In viewing these videos and comprehending the messaging one gets a strong sense of what animates our work. Its a sense of generations over time, deep familial ties, and love.
There is a consistent theme of people moving to the US for a better life, for ones children to thrive. Even so theres always the heartache of forgotten culture and identity, clashing values and (hopefully) the eventual appreciation of ancestral sacrifice and pain. That no matter who we become, theres a connection to those who came before.
Each year the celebration features one or more featured artist, but the celebration is not about the artist, it is about plucking out the heart pieces that occur again and again, and that make up the immigrant experience. People can begin to identify withwhether they think of themselves as immigrants or not. Everybody can identify with parental strife, feeling isolated and appreciating what your forbears did to get you where you are (or what youre doing to get your loved ones where they are).
We are not concerned with matching our company logo style or colors, but do want to be mindful not to choose elements that clash with our existing brand. Please see website and attached Identity Usage Standards for reference.
The elements will be used primarily in electronic forms, but will also need to work in print, on banners, and projected. The primary elements need to function well in single-color applications.
Similar and competing events that we would like to avoid any confusion or association with:
As for fonts, were open to consider various options including hand drawn. Though we do not wish to use the idea of a protest sign as an element, the use of elements that appear to have been hand drawn with a large marker are interesting as one option.
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