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LET ME TELL YOU ABOUT US:

We are an American branched chain of Hardware Store based in Guatemala City Central America.

We offer our services in Wholesale and Retail.

This project is for a family owned company runned by me.

The project is for me and my family

HERE IS WHAT WE NEED:

I need this new logo for it to be a fresh start. My old logo has no personality!! I need it for for customers and people to see new logo that can cause an Impact to capture the Eye of the consumer. The logo is going to be used on my website, banners, it going to be used for adds in the news papers etc.

It will be used for everything considered in regards to marketing.

OUR TARGET AUDIENCE IS:

I want my audience to be from lower class, middle and high class. I want them to have an impression that can cause a positive Impact on people. The same audience that HOME DEPOT attracts.

From Young people, to housewives, contractors, do it yourself peolple. I want to be recognized country wise!!!

I want to impress people to find a Hardware Store that has everything possible that fills their needs.

WE LIKE THESE EXAMPLES:

I want creative work all in regards to a Hardware Store.

I have two competitors that have a Logo with a house. This creates a visual context that shows its about a Hardware store.

At the botto I will share two logos. One is a new one I created with a house incorporated in which people said It needs to show more personality. In other words it looks to feminin. The second logo is not well understud. People mistake the current logo to a restaurant we have at the area. It confuses the consumers.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The name of the company is CEFESA. The branch name is TRUE VALUE which is in red. The slogan is FERRETERIA Y HOGAR( hOME APLIANCES AND HARDWARE)People have seen my sketch but mention that the red has to be included.

CEFESA the company name has to be Bolder!!

My current Logo has a lot Of RED in it.Some People associate our Logo. From 10 people 4 people know who we are. I want that to change. I want from 10 out of 10 people to know who we are and what we are about!!

I would like a Logo that has a house that specifies what we are all about.

I am considering crowdspring for that creative edge. So Impress me!!

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