• Award$500
  • Entries49
  • Creatives24



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Creative Brief

Who are you?

I am creating a brand that provides all locally grown goods. specializing in honey, and never mass produced. It is important for the brand to be known as a local, down to earth, but very trustworthy source of delicious, healthy foods. We are all looking for more balance in our lives and food is at the center of that well being. what you put in your body is what you'll get out of it...The label and the brand is happy, positive, exhudes ease, attainable, friendly, warm, local, with a hint of sophistication...and has delicious things inside the package...always!

What do you need?

I need a lable that will be placed on glass bottles. I would like it to also say "happy bees make better honey" in the case of the honey somewhere on the lable

Who Is Your Audience?

Organic restauranteurs, owners of restaurants that serve food made with fresh locally grown ingredients. the impression should be that of best flavor in the category. hand made with only local ingredients. from the farm to your table basically. should be sophisticated but attainable, clean look


We Like These Examples

see attached

We Absolutely Must Have

"Catskill Provisions", Happy bees make better honey, Wildflower honey, pure and natural from the Catskills, New York



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