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Tell us what you need

What is the exact name you would like in your logo?

Catholic San Francisco and/or acronym CSF

What is your industry?

Publishing and Media

What are the top 3 things you would like to communicate through your logo?

1. a modernity with ancient roots 2. Christianity 3. sense of place, the Archdiocese of San Francisco in the city of San Francisco

We are a Catholic weekly newspaper that serves parishioners in the Archdiocese of San Francisco. We're looking for a new logo for our paper that can also be used on a yet-to-be-developed new website, Facebook and an online newsletter. Open to a logo that communicates our unique sense of place - San Francisco or the Archdiocese of San Francisco (we have a logo) -- if it could be done without it looking like a travel logo, maybe in combination with a cross? All three words, Catholic-San-Francisco, don't necessarily have to occupy the same 'weight' but "Catholic" should NOT be the recessive or secondary word. We'd like the logo to somehow communicate the antiquity of Christianity but in a contemporary presentation. It's not necessary or even desirable for it to look overly 'churchy' but it should be refined, clean and modern. A dark red has been our logo color and I think we don't want to stray too far from that.(see archdiocesan web site link for reference below). It could include a second color other than black as long as red is the dominant color, but the preference would probably be some combination of red, gray, white, black.

What logo styles do you like (image + text, image only, text only, etc.)

Open to anything as long as name is not lost in translation. We've used Catholic San Francisco in type only as a horizontal masthead and we are moving away from that not only because it is very dated looking but because it is limiting. A horizontal newspaper logo is traditional, but we have found that the orientation is not flexible for other uses, like an online newsletter which needs "square-ish" spot, as well as Facebook and other communications. We have designed a newspaper prototype with a more compact logo space that currently measures 2 3/8" wide by 2" tall. The width of the new logo is non-negotiable, as the paper has three fixed columns and the logo will live in the upper left corner. Depth could be changed, perhaps to an even 2 3/8" square or more. It doesn't necessarily even have to be an actual 'square' as long as the logo in its entirety occupy the confines of that space. (see front page of prototype attachment where you will see current logo we want "revamped").

We've used - and like - the acronym CSF but our readers have told us they didn't like that we dropped the full name CATHOLIC SAN FRANCISCO entirely. Plus lots of new readers wouldn't know what the paper is called if it didn't say so somewhere. At a minimum, we could be happy with a more masterfully produced version of that "square" CSF logo space we are currently using, with the CATHOLIC SAN FRANCISCO integrated into the same mark.

As far as images, it seems we are limited to either simply a cross, the ADSF logo or some original graphic combining the golden gate bridge and a cross). The paper's name is so long that it certainly doesn't NEED more to compete with it unless very simply done. I want to repeat that all three words don't necessarily have to carry the same weight in the logo, as long as the full name is understood.

Do you have any other info or links you want to share?

You can view the current website (which uses the old horizontal masthead). This is what we DON'T want, at www.catholic-sf.org. We will be redesigning our website using whatever new logo y'all come up with so don't pay too much attention to the current website with the horizontal logo. Probably most important for you to see is the attachment below called "12 5in csf mockup_cover". Also for reference is the website for the Archdiocese of San Francisco at www.sfarchdiocese.org. That red color you see there is the official archdiocesan color so please come close to that in designs. The ADSF does have an official logo and we are not bound to incorporate that into our logo, but I'm very open to anyone that might want to try to incorporate it. It's proprietary so that's good, while a cross is good but quite general.



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