LET ME TELL YOU ABOUT US:
...we need a fantastic logo to set the tone for our brand!
Catchers is a new company that will design and market premium fishing lures and tackle. Not just any lures though. Our lures will be interesting, high quality, and expensive. We will sell primarily online and through distributors, but we will also sell through retail outlets. Since we are aiming to be a premium brand, our products will be packaged in top grade materials with clever designs.
So how is Catchers different?
Well, an example of something that sets us apart is that many of our lures will come with modular or easily "exchangeable" components. Lures will come in kits with optional components and colors. If a customer wants to change the spoon on a diving lure from a number 5 to a number 6, they simply "pop" out the spoon and replace it (many lures have what is called a "bill" or a "spoon" at the front of the lure that is angled down to help it dive. the greater the angle on the spoon, the sharper the dive). We believe many people feel more of a sense of accomplishment when they catch a fish on a lure that they "helped design".
You may be surprised to learn that more dollars are spent worldwide on fishing than on any other sport. My wife and I, the founders, are experienced marketers, technologists and entrepreneurs; and we recognize the importance of having a great logo to serve as the foundation for a recognizable brand.
We are also enthusiastic about the environment and so we wish to emphasize the importance of environmental preservation, proper handling of fish, and catch-and-release programs. We enjoy catching fish... and we would like for future generations to get the same joy out of fishing as we have experienced ourselves.
HERE IS WHAT WE NEED:
We need a logo that makes our customers feel like Catchers has been in business for 100 years. The logo will be used on a variety of media, however: the must look fantastic on retail packaging materials. The logo must also look great on our website. The logo will also appear on PowerPoint presentations, business cards, letterhead, envelopes, etc. as we will be selling through distributors and wholesalers as well. We prefer for the logo to include some type of graphical element or icon that can potentially stand alone to represent the brand.
The word "catchers" must remain very "readable", approachable, and strong in the logo. We would like for the icon and word "catchers" to be balanced. Catchers can be written anyway you think is contemporary and eye catching. Upper and lowercase can be used anyway you choose.
We are open to seeing variations of the logo which include an optional slogan, like, "Catch fish" or whatever you happen to come up with. However, if you do include a slogan in the logo we wish for the slogan to remain an optional component of the logo, so that we can decide whether or not we wish to include the slogan on a case by case basis.
OUR TARGET AUDIENCE IS:
Fishermen and women who can afford premium lures, and who might get enjoyment and sense of accomplishment from catching fish on lures they customized.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Please avoid hard to read fonts. The logo needs to be very readable.
Do not use pictures for letters in the word catchers. Please use rounded corners for the most part, nothing too angular or jagged.
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