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Business Info

Business Name

Rare Moon Media

What is the exact name you would like in your logo?

Cash Handshake

Target Audience

What is your industry?

Online Marketing and Lead Generation

Describe the target audience for your logo

Lower to Middle Income. High School/Some College Education.

Primary audience will be individuals who have little savings and are in need of cash, credit, or some form of financial assistance.

What are the top 3 things you would like to communicate through your logo?

Trust - Information is kept safe and secure.

Experience & Ability - we can match customers up with the right lending source. We have many years experience in the loan industry and have branched out into credit and other financial products.

Friendly - we are a judgement-free zone. We are not a traditional bank - we are willing to work with a variety of customers and lend a helping hand when other traditional lenders won't.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image & Text, but the image doesn't need to be separate. It can be incorporated into the text or behind the text.

I like the idea of a "shield" or "seal" shown behind the text.

The text can read "Cash Handshake" and/or "www.CashHandshake.com"

What colors do you want to see in your logo?

This is a new company, so there is no existing color palette.

There should probably be 2 colors for the text (1 for "Cash", 1 for "Handshake") to make the words stand out.

What colors do you NOT want to see in your logo?

-

It should not look like bottomdollarfoods.com

Where will your logo be used (print, website, etc.)?

Primarily website.

Do you have other info or links you want to share?

-

Materials

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