LET ME TELL YOU ABOUT US:
We are a small personal insurance agency in Southern California that is surrounded by larger competitors and bigger firms. We have a loyal customer base who likes our friendly personal service.
We need to have a logo character to use in our ads that is warm, cute, friendly to differentiate from large, impersonal insurance companies.
HERE IS WHAT WE NEED:
We would like happy, friendly, cartoon bear (no pandas) showing them behind the wheel of a car (car insurance) or with a bear family in front of a home, neighborhood.
This bear also could be working at a computer or at a store or restaurant.
We would like the bear called Berry and he could be berry colored or not.
This cartoon figure would be used in our flyers, ads or mailers to new prospects and clients.
OUR TARGET AUDIENCE IS:
Mostly upscale professional men and women. Great percentage of them are asian or Japanese. They tend to live in suburbs and work in business or at retail shops.
Other famous insurance ads for big companies use cavemen, lizards or have other characters to sell their products. We want something more friendly and appealing to families and small businesses.
WE LIKE THESE EXAMPLES:
We would like something cute, funny and personable. No dark or serious cartoon logos. It should be something fun and humorous.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Some colorful, cartoon animal figure driving a car, in front of a house in a nice neighbor hood, maybe with his bear family. Maybe in front of a computer at work or working in a store.
We have used the following colorful design below for our brochures but you are free to change it up anyway you see fit.
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