I own a small portrait and wedding photography studio. The studio was started about 60 years ago by my father and has a good word of mouthreputations with lots of local customers and lots of repeat customers but the photography business is becoming more and more competitive and I need a new, fresh logo. I need a logo designed that will be used on my website and blog, stationery, advertising, tear sheets I provide to other wedding vendors, etc. I am in an extremely small, rural town and have customers within a 60 mile radius that incorporates a few small cities. I additionally have a "satellite" studio out of my home on the Outer Banks where I pick up some "beach" weddings and portraits sittings from customers throughout the country who are often more sophisticated. The primary group who would be looking at my website and advertising info and hence my logo to hire me would be brides and young mothers (probably in the 20-40 year old bracket). I need to keep my small town affiliation but don't want to be seen as an old "fuddy-duddy" studio. I can't afford in my area to try and attract only high-end clients but I don't want to attract the customers who would be happy at the Wal-Mart Portrait Studio.
I would like a logo that is fresh and clean but also fairly classic and elegant. It should be one that will be recognizable even if reduced to a fairly small size in the corner of a photograph so the fonts used should be easy to read. I like neutral colors like black, white, and grays and the other colors that I tend to use when working with color are sage green, soft teal or blue, browns, and various shades of pink from soft pink to fucshia. I've been known to like a variety of greens as well -- lime green, sage, etc.
I love fonts and know what I like when I see it but don't know necessarily how to describe what I like. I sort of imagined that I would like some interesting use of my initials "CH" incorporated into the logo but not necessarily. The logo definitely needs to include my name "Carol Hedspeth" and "Conway Photo Shop" and possibly "Photographic Artist" though the last is optional.
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