LET ME TELL YOU ABOUT US:
Caring Beyond Our Walls is a charitable giving campaign for the employees of Presbyterian Healthcare. It is similar to a United Way type internal fundraising campaign, except that donors can choose from about a half dozen community charity organizations to allocate their gift to.
Presbyterian Healthcare is not-for-profit healthcare leader that has been caring for the residents of North Carolinas southern piedmont for more than a century. Today they employ more than 9,000 individuals at five hospitals, 100+ physician offices and outpatient facilities, and numerous community outreach programs. Presbyterian Healthcare is driven by a core value of providing compassionate patient care along with the latest medical innovations, to create a remarkable patient experience. This is reflected in their tagline, "Remarkable People. Remarkable Medicine."
HERE IS WHAT WE NEED:
An inspiring logo to serve as the face of this fundraiser. Must include program name: Caring Beyond Our Walls.
Designs must be friendly to a wide variety of internal marketing applications, such as: electronic and printed flyers, banners, and specialty items such as T-shirts, pens, mugs
Will be used in both four- and one-color. One of their corporate colors MUST be included in the logo to link it back to the parent brand either PMS 662 blue or 347 green (100% not screened).
Designs also need to show a version with a line of text added on, which reads: Presbyterian Healthcare.
OUR TARGET AUDIENCE IS:
A diverse range of healthcare system employees, including everyone from surgeons and executives, to food service and facilities staff. Goal is to inspire them to contribute to a local organization of their choice.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
- Including one of two corporate colors (PMS 662 blue or 347 green (100% not screened))
- Using Program name as it appears (Caring Beyond Our Walls)
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