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Business Info

Business Name

CARE Pakistan

What is the exact name you would like in your logo?

CARE PAKISTAN

Target Audience

What is your industry?

A charity that builds and runs schools in Pakistan

Describe the target audience for your logo

Potential donors to the charity

What are the top 3 things you would like to communicate through your logo?

The main elements of the logo are to remain unchanged, this is not a redesign but a refresh. For the figure of the father, mother and child in-between to be redrawn in a softer friendlier way, whether a different type of figure or a collection of swathe.

The hand will remain behind the figures but to be curve as though it's 'cupping' them horizontally, a bit like how a hand might cup a coffee mug.

The idea is to inject a fresher, warmer image into the overall logo and to make it look less like something from MS ClipArt!

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Examine the logo at www.carepakistan.org what we are looking for is this:
The logo is a refresh of the existing logo as in the link below and all existing elements are to remain:
1.the hand behind the figures
2.the figures in front of the hand
3.the circling strapline "EMPOWERMENT THROUGH EDUCATION" in upper case.
4.the larger script underneath the logo needs to change from "CARE FOUNDATION" to "CARE PAKISTAN" in uppercase needs to fonts to be used are to be clean clearly look like the organisation name as opposed the the smaller font of the circling strapline above the image as it currently does.
5.The font to be used for the text is Gill Sans MT.

What colors do you want to see in your logo?

Navy Blue/Powder Blue/White (like the UNC Tar Heels combination).
We have two colour combinations we'd like to see in the image:
1. All text in a Navy Blue, with the outline of the hand in Powder Blue, with Powder Blue figures in front of it.
2.All text in a Navy Blue, with the whole hand in Powder Blue, with Navy Blue figures in front of it.

Both colour options are to be on a white background.

What colors do you NOT want to see in your logo?

any other colours than those specified above.

Where will your logo be used (print, website, etc.)?

Website, letterhead and all printed matter inc. banners/posters.

Do you have other info or links you want to share?

www.carepakistan.org

Materials

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