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Formerly the Disease Management Association of America, DMAA: The Care Continuum Alliance is completing a three-year transition from its former full name and current hybrid construction (acronym plus phrase) to simply, "Care Continuum Alliance."
What do you do?
DMAA: The Care Continuum Alliance is a non-profit industry trade association representing more than 200 companies and other organizations that provide health and wellness services. Our members span the continuum of care for chronic disease - from wellness and prevention to chronic disease management and complex case management. This continuum is commonly called population health management, as these care strategies focus on reducing disease risk and improving the health of populations, such as an employers workforce, rather than treating individuals, as in a traditional medical practice.
Through advocacy, research and promotion of best practices, DMAA: The Care Continuum Alliance advances population health management to improve care quality and outcomes and reduce preventable costs for individuals with and at risk of chronic conditions. Our members include wellness, disease and care management organizations, health plans, pharmaceutical manufacturers and pharmacy benefit managers, health information technology companies, biotechnology innovators, employers, physicians, nurses and other health care professionals, researchers and academics, government institutions and others. Learn more at www.dmaa.org.
What is the exact name you would like in your logo?
Care Continuum Alliance
What is your industry?
Our members include wellness, disease and care management organizations, health plans, pharmaceutical manufacturers and pharmacy benefit managers, health information technology companies, biotechnology innovators, employers, physicians, nurses and other health care professionals, researchers and academics, government institutions and others. Population health management is a $2.4 billion industry estimated to grow to $2.7 billion by 2011. According to the Boston Consulting Group, the industry experienced a 40 percent compound annual growth rate from 1997 to 2005, reflecting its increasing use by health plans, employers and other purchasers and payers of health care to improve health and productivity and to reduce the trend of escalating health care costs. The largest purchasers of our members services are commercial health maintenance and preferred provider organizations, currently at $1.2 billion with growth expected to reach $1.25 billion for this segment by 2011. Employers drive much of the spending on wellness. A June 2010 PriceWaterhouseCoopers survey two-thirds (67 percent) of companies intend to expand or improve wellness programs inside the United States. Health care reform will contribute significantly to the growth of wellness and prevention programs, too, with $15 billion in federal spending over 10 years to promote such programs and requirements that public and private health plan benefits include preventive services.
Describe the target audience for your logo
Our primary audiences include senior-level staff at the organization types listed previously, policy makers and legislators at all levels of government, academics and researchers, leaders within the health care association community and the media. Other important constituents include employers and other purchasers of health care, and consumers. Members tend to be in more mature phases of their careers and value the networking, business and professional development opportunities DMAA: The Care Continuum Alliance provides. Our membership is spread geographically throughout the United States and also includes a noteworthy international presence.
What are the top 3 things you would like to communicate through your logo?
1. The Care Continuum Alliance represents the full spectrum of organizational and individual stakeholders in chronic disease prevention and care - no other organization can match our breadth of membership.
2. The Care Continuum Alliance is the established and respected voice for population health management.
3. The Care Continuum Alliance and its members contribute to health care quality and value and evolve to meet the needs of a changing marketplace.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text predominant, with an accent image. Horizontal orientation and uncluttered appearance. Should be suitable for both color and black-and-white presentation and as a reverse image for dark backgrounds.
What colors do you want to see in your logo?
What colors do you NOT want to see in your logo?
Primary red or blue; nor red, white and blue.
Where will your logo be used (print, website, etc.)?
The logo will be used extensively in electronic media and in a variety of color and black-and-white print collateral. Other uses include "gobo" projection at conferences and on promotional products, such as pens and other giveaway items.
Do you have other info or links you want to share?
Do not use icons or symbols commonly associated with medicine - the caduceus, a stethoscope or red cross, for example - as we are not a physician or medical association. Graphical elements should convey the "continuum" idea, that our members provide services across the breadth of health care, from wellness to at-risk to chronically ill to end-of-life.
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