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Business Info

Business Name

Carbon Management Canada Inc.

What do you do?

Carbon Management Canada Inc. is a not-for-profit network of close to 100 researchers at 21 universities across Canada who are working to develop technologies to help reduce greenhouse gas emissions associated with the fossil fuel industry. The mandate of CMC is to promote and support research by Canadian academic and research organizations into carbon management in the extraction and use of fossil fuels. CMC seeks to create the technologies, insights, and policies that can be used to quickly reduce the carbon footprint due to fossil energy use at large scale, to train highly qualified people to innovate, implement and guide this transformation, and to facilitate the rapid exchange of information and technologies among researchers, industry and governments.

Research is focused on five major objectives:

Creation of carbon-efficient oil, gas and coal recovery, processing and use technologies,

Design of technologies, protocols and tools for safe, secure, and verifiable carbon storage,

Reduction in the cost of carbon capture and storage (CCS) through innovative solutions,

Analysis of risks, business and regulatory options to inform policy and investment, and develop supportive frameworks necessary to deploy viable technologies at the large scale necessary to reduce greenhouse gas emissions associated with fossil fuel use, and

Facilitate and accelerate social and technical innovation processes across industry, academia and government in the areas of fossil fuel carbon management.

What is the exact name you would like in your logo?

Carbon Management Canada CMC-NCE

Target Audience

What is your industry?

A non-profit network of academic researchers in 21 universities across Canada who working to develop technologies that will help the fossil fuel industry reduce carbon emissions.

Describe the target audience for your logo

Our primary audiences are academic researchers, actual and potential industry funders (mostly from the fossil fuel industry), federal and provincial governments, the public and media. Many of the industries we appeal to will be located in Western Canada, especially Calgary. The majority of our audience will be adult Canadians.

To all of these audiences, we would like to portray the same impression: we are an innovative organization of researchers who are excited and passionate about our common goal of reducing atmospheric carbon emissions by developing new technologies for use in the fossil fuel industry. We are a network of researchers and practitioners who are pioneering some of the most advanced ideas of our time. We are trendsetters with a global vision.

We are also passionate about the need to reduce our carbon footprint. To reach this end, we communicate and collaborate with industry and government practitioners to ensure our research is relevant and to accelerate the direct application of research results.

What are the top 3 things you would like to communicate through your logo?

Innovation
No other Canadian organization is doing what we do. Our researchers are developing game-changing technologies that will reduce greenhouse gas emissions associated with the fossil fuel industry.

Global change
New carbon-reducing technologies must be implemented on a global scale if they are going to have an impact on CO2 emissions. We aim to provide the technologies, the trained people and the knowledge that will move Canada and the world toward the successful adoption of clean energy technologies.

Engagement
This sea change cannot happen in isolation. It will require collaboration among all sectors and the rapid transfer of research results to the practitioner communities. To facilitate this change, we have created a corporate culture of openness and transparency. We are an organization that actively seeks out opportunities to communicate with citizens, industry and governments. We reach out to locate and engage the finest minds and the best ideas the world has to offer.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We like logos that are clean and modern as opposed to ornate and traditional. Logo must be image and text or just text. Image only logos are not acceptable.

Attached you will find our current logo. We feel it looks too much like the logo of an agricultural company.

What colors do you want to see in your logo?

We prefer colors that signify a clean, natural, calm environment: greens, blues and greys.

However, we recognize that these colors are currently in danger of being overused by groups trying to make a link with the environment. We need to set ourselves apart from the crowd.

What colors do you NOT want to see in your logo?

Sage and forest green, pink, brown, purple.

Where will your logo be used (print, website, etc.)?

Printed materials such as brochures, posters and letterhead and on the website.

Do you have other info or links you want to share?

Our logo must be distinct and set us apart from the following organizations:

CCEMC Climate Change and Emissions Management
PTAC Petroleum Technology Alliance Canada
IPAC CO2 International Performance Assessment Centre
ICO2N Integrated CO2 Network
ISEEE Institute for Sustainable Energy, Environment and Economy
CCPC - Canadian Clean Power Coalition
CAPP Canadian Association of Petroleum Producers
OSLI - Oil Sands Leadership Initiative
PTRC Petroleum Technology Research Centre
GCCSI Global Carbon Capture and Storage Initiative

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