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Business Info

Business Name

Wittrock Motor Company

What do you do?

We are a new car dealership. We represent Chrysler, Dodge and Jeep brands.

What is the exact name you would like in your logo?

Either "Wittrock" or "Wittrock Motor Company". May add our location, Carroll, IA

Target Audience

What is your industry?

New and used automotive sales and service

Describe the target audience for your logo

Everyone. No specific target audience.

What are the top 3 things you would like to communicate through your logo?

We are a three generation dealership, I want this logo to show that we are a professional, progressive, and forward thinking organization. I am looking for a logo that separates us from other new car dealerships with a simple, yet professional design.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Because this logo will be used on our plastic license plates and also placed on the back of vehicles we sell as a sticker, I want a simple design that will stand out, grab attention and can be seen from a short distance. I want people in our area to eventually recognize the logo without text and relate it directly to our business. I'm thinking text and image.

What colors do you want to see in your logo?

We have previously gone with red and white but we are open to other colors such as blue. The chosen design will need to be flexible with color scheme as it will be used in multiple outputs. i.e. paper, shirts, website, decals on the cars. The logo must be able to work in a single color as well because the decals we use on vehicles are either black, silver or white.

What colors do you NOT want to see in your logo?

pink, purple, ect.

Where will your logo be used (print, website, etc.)?

Newspaper advertising, shirts, website, as a latex decal on the back of vehicles we sell, on the plastic license plates you see when a vehicle is on display.

Do you have other info or links you want to share?

The logo can simply bear our name Wittrock or it can have Wittrock Motor Company. Some dealers also add the city and state their store is located. We are in Carroll, IA and I am open to both. Because I want it simple, I think trying to put everything in will make it too busy. Feel free to try anything but also imagine it on the trunk of your car.



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