• Award$300
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  • Creatives63



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Creative Brief

Who are you?

CandySpice is a new company specilizing in fitness clothing, gear, accessories and equipment focused on 'vertical fitness" also known as pole dance, or pole exercise. This is not stripping or strip clubs. This is an alternate form of exercise using a pole, chair, or the floor incorporating dance, pilates, yoga and gymnastics.

What do you need?

Logo to be used on clothing, accessories, and pole fitness equipment. Needs to size small(jewelery etc.) to large( banners). Logo is to be the brand, like UnderArmour, Juicy Couture, etc. Logo will be used on everything including e commerce/future website with a wholesale and retail side to the business.

Who Is Your Audience?

Average age is 39. Female, professional, fitness and body conscious client. They work out/train in other venues in addition to pole fitness. Not stripping/risque/night club market. However, younger age of 25-35 is prevalant yet there are many in the 35-50 age bracket. Product line will be quality and higher end and brand. With CandySpice logo on the product, it will identify a pole dance fitness enthusiast.


We Like These Examples

UnderArmour has a separate logo and a font brand name combination - but that is too masculine . Harken, a sailing company with a bold logo used on everything is clear, concise - too masculine though. CandySpice needs to be more curvy- softer- feminine without being too much like Candies shoes logo( don't want to seem copied). No 'tattoo" or "goth" type of fonts, hard to read. The "C" and the "S" both in capital letters and both lend themselves to some creative/curvy/softer look. Thinking "pretty calligraphy" see footer /contact on www.mecray.com - an artist with a beautiful font as his name/logo- that direction but a bit bolder. Can have something as an identifier other than just the words - i.e. Nike Swoosh, Puma cat, Maui Jim parrot.

We Absolutely Must Have

NO PINK. Logo needs to overlay onto other background colors easily, will also be embroidered/screened and branded on everything.



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