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LET ME TELL YOU ABOUT US:

I am a sole operator, offering outdoor, small group fitness classes in New York City.

I currently organize 3-4 sessions per week in public parks and recreation spaces.

I operate from an e-mail and Facebook mailing list of approximately 100 people - I want to double this:

http://www.facebook.com/#!/group.php?gid...

We utilize the urban landscape instead of conventional gym and weight training equipment - we do pull ups on trees, scaffolding, fences, and street signs; our dips and push ups off rocks, benches, tables, stairs, and garden beds.

I want to grow from 3-4 sessions in the evenings, to 6-10 throughout the week, increasing attendance from 5-10 up to 12-15 people at each.

HERE IS WHAT WE NEED:

I need a visual identity (logo with lettering) adaptable to the web, print matter (mainly business cards and flyers, not commercial print advertising), and tee shirts. These are my primary marketing tools. Font needs to be clear enough to read on a tee shirt.

2 color simplicity.

I'd love to capture the dynamic movement of a pull up (chin up) on a tree branch, or some other clever outdoorscape. However, I'm also partial to the representation of jumps, squats, split-jerks, overhead presses with regular outdoor or urban implements - stones, boulders, bricks, logs, tires, or kegs. I want a natural, anthropomorphic (human) figure in movement. No bulging muscles, or Olympic style pictograms, but just regular, athletic looking figures (female or male).

OUR TARGET AUDIENCE IS:

20-30 something, fitness and outdoor oriented, New York residents in a mid-income brackets.

People who have a reasonable level of self-motivation, and who re usually already active in team sports or recreational jogging.

I often recruit people looking for exercise partners - either to simply meet people, or to enjoy the social element of small group exercise.

Wealthier, self-absorbed/anti-social (and many people do exercise as an escape - that's fine) and less motivated exercisers are usually quite comfortable paying for a personal trainer, or to use a commercial gym, or yoga studio. I don't want them.

I want to avoid the perception of bootcamp or drill. I'm relaxed, easy going, and all workouts are scalable.

WE LIKE THESE EXAMPLES:

http://www.parfumeriata.com/osc/images/l...

I like the line drawings, the simplicity (of both image and font).

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

2 color only (i.e B&W)

Clear, simple, very readable Font ("Cam's exercise everywhere")

Clever, simple visual representation of movement as part of the logo

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