LET ME TELL YOU ABOUT US:
Flashtalking is a young and dynamic London-based rich media studio & adserving solution. Our clients include media and creative agencies who use our unique technology and tools to create cutting edge and dynamic online rich media ad campaigns.
We are launching a monthly award for the most creative and/or innovative Campaign of the Month. The concept for the awards is to reward the un-sung heroes behind each winning campaign. The awards are meant to be fun and reflect our company ethos; theyre definitely not a formal awards ceremony kind of thing.
We would like to give our awards an identity of their own via a playful but professional Flashtalking Superhero character. The character will become the brand icon for the awards and be used in web, print, on various marketing materials and potentially turned into a physical toy (though this is not an initial requirement.)
HERE IS WHAT WE NEED:
1) We are looking for an edgy, clean and playful cartoon-like Superhero character designed to officially represent and become the easily identifiable icon of the awards. The look and feel of the character needs to convey a sense of fun & expertise in the rich media industry.
There needs to be a good balance in the tone & character so that the character feels cool, approachable and yet still professional.
2) In addition, we are looking for any suggestions and ideas on the title and/or wording of Flashtalkings Campaign Heroes of the Month.
Depending on the response to these suggestions, we would like a separate logo of the Superhero character integrated with the title, e.g. Campaign of the Month.
3) We are also looking for any suggestions for the Superhero character name, e.g. SuperFlash or Flash-man
1) Individual Superhero character icon
2) A logo for the awards combing the Superhero character with the name of the awards (Flashtalkings Campaign Heroes of the Month and/or your own suggestions.)
3) Suggestions for the name of the awards.
4) Suggestions for the name of the Superhero character.
OUR TARGET AUDIENCE IS:
Media and creative agencies who use our unique technology and tools to create cutting edge and dynamic online rich media ad campaigns. Specifically, we are targeting the creative staff who are the un-sung heroes behind each winning campaign produced.
WE LIKE THESE DESIGNS:
In order to better understand our requirements, we make specific reference to the style, design and general ethos of these other sample characters:
We really like:
Ninja DD Plush
Mr. Nerdie DD Baby
Blur Blur DD Plush
Master Ear DD Plush
What we like in these particular characters are
good design style
good colour schemes, warm, friendly, positive
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Dont like manga-style (too aggressive)
Not too cuddly (but still rounded!)
Not Disney-like (but still fun & playful)
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